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CrowdWiz used the services of ICOBackers to get technical support for their token development and sale, as well as marketing services to build community and increase trust for their self-governing investment platform.
CrowdWiz, a next generation decentralized investments ecosystem, based on Ethereum.
CrowdWiz uses blockchain technology to revolutionize and democratize the investing and capital raising sphere by eliminating contemporary intermediaries in the market, such as investment brokers, fund managers, underwriters, and big financial institutions – and by doing so, it places the power and control over investments in the hands of investors.
To increase trust in their self governed investment ecosystem we developed a marketing campaign focused on showcasing the benefits of the platform with the support of top industry thought leaders and advisers. Relying on CrowdWiz's goal of smart and social investments, we made investment into CrowdWiz more accessible by enabling token purchase via wire transfer or credit card with the support of CoinAdmin. This allowed us to increase conversion by 20%. To build community around the platform, we represented CrowdWiz on targeted exhibitions and conferences, created and spread educational material and increased investor outreach with referral programs which lead to higher engagement on social pages and decreased CPA by 15%.